What impact does the packaging box have on the brand?
Packaging cartons are an important part of the product sales process. In order to highlight the brand and product characteristics and create a “high-quality” product image for customers, the brand party usually deliberately enlarges the size of the packaging box when customizing it. However, the size of the packaging box does have a certain adverse effect on the brand. like:
Waste material cost
The packaging box is too large, which means that more packaging materials need to be used. The increase in the cost of packaging materials means the increase in product costs, and these costs will eventually be paid by consumers. The waste of packaging box space and material cost are usually considered to be excessive packaging. Now, the Market Supervision Administration has also begun to conduct spot checks on the packaging boxes of various products in the market, and announce over-packaged products.
Waste transportation costs
The packaging box will go through the process of transportation no matter after the production is completed or after the product is packaged. In any case, too large a packaging box will take up a large part of the shipping space. The cost of transportation mainly depends on the space occupied by the goods and the weight of the goods. This also shows that the packaging box is too big to directly affect the overall transportation cost. This is especially important for e-commerce brands, because the express costs incurred after the product is sold will directly affect the profit of the product. The higher the transportation cost, the lower the profit of the product.
Waste storage costs
Most of the products in the market are pre-installed products, which means that the products are packed in gift boxes before they are sold. The larger the size of the packaging box, the more storage space it takes up. If the packaging box is too large, the overall storage cost of the product will be wasted.
Misleading consumers
Excessively large packaging boxes can indeed create the first impression of “high quality” and “excellent value for money” for customers, but the true size of the product is right in front of them. The packaging box is too big to mislead customers into thinking that the size of the product is also large, so the greater the customer’s expectations, the greater the disappointment in the later period. This will also directly affect the brand’s image in the minds of customers.
Although the packaging box is too large will indeed create a good first impression for customers. However, if the reality is much different from the expectation, and it will also affect the customer’s purchase cost, it will only have a counterproductive effect.
